Pre-Conference Workshops: AI for Research & Teaching
A full day of hands-on sessions showing how artificial intelligence can support both sides of academic work — from analysing data and publishing responsibly to redesigning your courses into engaging, AI-powered learning experiences.
Getting to the Workshop
- Walk together: Meet at the Ambassador Hotel lobby at 8:00 am on Thursday, November 5 to walk together to Srinakharinwirot University.
- Go on your own: You are also welcome to go directly to the workshop venue.
- Walking time: 15–20 minutes.
- Dress code: Business Casual.
Workshop Day at a Glance
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08:30 – 09:00 amCoffee BreakRefreshments and networking
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09:00 am – 12:00 pmWorkshop 1: AI in Tourism and Hospitality ResearchProf. Faizan Ali
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12:00 – 01:00 pmLunch BreakHosted lunch
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01:00 – 04:00 pmWorkshop 2: AI-Enhanced Instructional DesignProf. Cihan Cobanoglu
Who Should Attend
AI in Tourism and Hospitality Research
This workshop explores the transformative role of artificial intelligence in tourism and hospitality research. Participants will gain hands-on exposure to AI-powered tools and methodologies that are reshaping how scholars collect, analyse, and publish research in our field. From automated literature reviews and sentiment analysis to machine-learning-driven consumer behaviour modelling and AI-assisted academic writing, the session bridges the gap between emerging technology and rigorous scholarship, providing a practical roadmap for integrating AI into everyday research workflows.
Key Takeaways
- Understand how AI tools can accelerate literature reviews, data coding, and thematic analysis.
- Learn to apply sentiment analysis and natural language processing to hospitality and tourism datasets.
- Explore ethical considerations and transparency standards when using AI in academic research.
- Discover AI-assisted writing and publishing tools that enhance productivity without compromising integrity.
- Build a personalised AI research toolkit tailored to your current and future projects.
Prof. Faizan Ali
Established Professor of Marketing, J.E. Cairnes School of Business & Economics, University of Galway
Prof. Ali’s research and teaching lie at the intersection of marketing, consumer behaviour, hospitality, and tourism, with a particular focus on emerging technologies such as artificial intelligence, service robots, and generative AI. He has published over 200 peer-reviewed journal articles, authored books and book chapters, and received international recognition as a Highly Cited Researcher. His work has been featured in leading journals across marketing, management, and hospitality, and he currently serves on the editorial boards of several top-tier journals.
AI-Enhanced Instructional Design
Take your existing course and transform it into a dynamic, AI-powered learning experience your students will actually want to engage with. In this hands-on workshop, Prof. Cihan Cobanoglu (Provost, Virscend University; Founding Chair, GLOTECH) walks faculty through a complete AI toolkit, including NotebookLM, Claude, HeyGen, and more, to turn course content into micro-videos, podcasts, auto-generated assessments, and LMS-ready modules. No coding, no technical background, and no paid subscriptions required.
Key Takeaways
- Restructure your existing course content into a modern, AI-powered learning architecture.
- Create bite-sized micro-videos featuring yourself, without a camera crew or editing skills.
- Turn your course material into professional podcast episodes.
- Auto-generate quizzes, tests, and grading rubrics from your content.
- Build a complete, polished syllabus with learning objectives and outcomes.
- Deploy your finished course directly into Canvas, Blackboard, or Moodle.
Prof. Cihan Cobanoglu
Provost (Chief Academic Officer) and Professor of AI for Business, Virscend University, Irvine, California, USA
Prof. Cobanoglu is also the CEO and President of GetCertificate.Online, a platform offering free educational courses, and serves as Chief Academic Officer of AI Crash Course, which provides practical AI education.
Previously, he was the McKibbon Endowed Chair Professor at the University of South Florida (USF) and Director of the M3 Center for Hospitality Technology and Innovation from 2010 to 2025. He serves as Editor of the Journal of Hospitality and Tourism Technology (SSCI IF=8.2) and the Journal of Global Business Insights, and is President of the Association of Global Educators (AGE). He is also the founder and chair of several international conferences, including GLOBE, GLOCER, GLOSEARCH, and GLOSERV.
Dr. Cobanoglu has co-authored six books and ten conference proceedings, with his research receiving more than 10,000 citations. He has delivered presentations and keynote addresses at numerous international conferences and has received 13 Best Paper Awards. He received the University of South Florida’s “Excellence in Research-Tenured” award in 2016 and 2019 and was named a Fellow of the Academy for Global Business Advancement in 2013. He has taught in six countries and has developed curricula for several leading hospitality technology systems.
Join Us in Bangkok
Workshop venue: CAS SWU Auditorium (Building 32), Srinakharinwirot University (SWU), 114 Sukhumvit 23, Watthana, Bangkok 10110. Please note this is not the International College building (Building 21). All times are in Thailand Time (GMT+7).
Campus map: the workshop is in Building 32.