International Conference on Culture, Tourism and Hospitality
Scholars, industry professionals and policymakers meet in Bangkok to explore how culture shapes sustainable tourism, the guest experience and cross-cultural exchange.
November 4–9, 2026 · Bangkok
Where culture, tourism and hospitality meet
The International Conference on Culture, Tourism and Hospitality (ICCTH) brings together scholars, industry professionals and policymakers to discuss the intersection of culture, tourism and hospitality.
As the world becomes more interconnected, the cultural dimensions of tourism and hospitality grow increasingly important in shaping sustainable development, enhancing the guest experience and fostering cultural exchange. ICCTH explores these themes and promotes cross-disciplinary dialogue that advances both research and practice.
Hangzhou City University and Virscend University, together with the Academy of Macau International Tourism Leisure Studies, invite researchers, academics and industry experts to share their original research and innovative insights.
2026 Focus
This year’s conference examines the transformative impact of emerging technologies and digital innovation in shaping the future of the culture, tourism and hospitality sectors.
Explore the conference
Keynote Sessions & PanelMeet the keynote speakers and panelists leading this year’s discussions.Meet the speakers →
Pre-Conference WorkshopHands-on sessions held ahead of the main conference program.See the workshop →
Important DatesKey deadlines for submission, review, registration and the conference itself.Check the dates →
Paper SubmissionSubmit your paper and review the formatting guideline before you upload.Submit a paper →
Chair & Scientific CommitteeThe academic leadership overseeing peer review and the program.View the committee →
Conference themes
Submissions are welcome across six themes. Topics include, but are not limited to, the following.
Cultural Tourism and Sustainable Development
- The role of cultural heritage in tourism
- Sustainable tourism practices in cultural sites
- Preserving cultural identities in the tourism industry
Hospitality and Culture
- Cultural diversity in hospitality management
- The influence of culture on customer service
- Cross-cultural communication and tourism services
Technology and Innovation in Tourism
- Digital transformation in tourism and hospitality
- The role of AI, VR and AR in enhancing cultural tourism
- Smart tourism and the future of cultural experiences
Tourism, Cultural Exchange and Globalization
- Impact of globalization on local cultures
- Cross-border tourism and cultural exchange programs
- The influence of international tourism on local economies and communities
Tourism Marketing and Cultural Branding
- Destination marketing and branding
- The role of social media in promoting cultural tourism
- Cultural storytelling in tourism campaigns
Health, Wellness and Cultural Tourism
- The intersection of cultural heritage and wellness tourism
- Spiritual and cultural aspects of health tourism
- Trends in cultural wellness travel
ICCTH Bangkok 2026 Call for Papers
Download the full call for papers with themes, submission details and organizer information.
Supporting journals
Organizers
Virscend University
Hangzhou City University
Academy of Macau International Tourism Leisure StudiesSponsors
Questions about ICCTH Bangkok 2026?
Our team is happy to help with submissions, registration and travel.