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19Concurrent Sessions
99Papers
4Keynote Panels
99Registered Papers
November 4, 2026Pre-Conference Day 1Arrival in BangkokRegistrationNovember 5, 2026Pre-Conference Day 2Pre-Conference WorkshopNovember 6, 2026Conference Day 1Opening CeremonyKeynote PanelConcurrent SessionsNovember 7, 2026Conference Day 2Keynote PanelConcurrent SessionsNovember 8, 2026Post-Conference DayEducational/Cultural TourNovember 9, 2026Online ConferenceOnline Concurrent Sessions
Wednesday, November 4, 2026
Pre-Conference Day 1Bangkok, Thailand
All day
Arrival in Bangkok, Thailand
Thursday, November 5, 2026
08:00 am
Optional Group Walk to the Workshop Venue
08:30 am– 09:00 am
Coffee Break
09:00 am– 12:00 pm
Pre-Conference Workshop 1
AI in Tourism and Hospitality Research
Speaker: Prof. Faizan Ali
Room: CAS SWU Auditorium (Building 32)
12:00 pm– 01:00 pm
Lunch Break
01:00 pm– 04:00 pm
Pre-Conference Workshop 2
AI-Enhanced Instructional Design
Speaker: Dr. Cihan Cobanoglu
Room: CAS SWU Auditorium (Building 32)
Friday, November 6, 2026
08:30 am
Session 1.1A
Room A: Orchid 1
10:00 am
Session Chair: Dr. Morakot Ditta-Apichai
15 min.
ESG in a Community-Based Tourism Enterprise: A Case Study of Koh Mak, Phatthalung, Thailand
– Morakot Ditta-Apichai & Sunsanee Wongsawat Registered
15 min.
Balancing Heritage Site Preservation and Tourism Promotion in Thulamela Local Municipality, Limpopo Province, South Africa
– Mukondeleli Manuga-Radzilani & Happiness Nkosi Registered
15 min.
When Service Failures Become Scandals: Recovery Justice, Platform Trust, and Continuance Intention in Digital Food Delivery
– Sulaiman Ali, Ahmad Nizam, Zuniar, & Muslim Amin Registered
15 min.
The Adoption of Innovation in Heritage Tourism Sites and Co-Creation Among Multiple Stakeholders
– Hangjun Zhang, Wilco Chan, & Jing (Bill) Xu Registered
08:30 am
Session 1.1B
Room B: Cattleya 1
10:00 am
Session Chair: Dr. Daniela Angelina Jelinčić
15 min.
Seeking Pleasure or Meaning? Hedonic and Eudaimonic Motivational Profiles Across Cultural Attractions
– Marta Šveb Dragija & Daniela Angelina Jelinčić Registered
15 min.
Power Supply Disruption, Entrepreneurial Resilience and the Sustainability of Guesthouses in South Africa: A Scoping Literature Review
– Kabelo Modikwe, Rosa-Anne Naude-Potgieter, & Jacqueline Mngwane Registered
15 min.
Localizing the SDGs with Sustainable Tourism Goals: Integrating IPA-SEM Study of Residents’ Perceptions in Chiang Khan, Thailand
– Supaporn Prasongthan & Jariya Supun Registered
15 min.
Adaptive AI and Gastronomic Tourist Behavior: The AGECo Model of Experience Co-creation, Memory, Place Attachment, and Local Economic Support
– Ratchada Toopthong Registered
15 min.
Inspired yet Overloaded: How the Content Richness of Tourism Short Videos Shapes Travel Intention
– Mu Lingtong, Li Jiajunqi, Chen Ming, & Yang Shuang Registered
10:00 am– 10:30 am
Coffee Break
10:30 am– 12:00 pm
Opening Ceremony and Keynote Panel 1
Culture, Creativity, and the Future of the Travel Experience
Panelists: Prof. Myung Ja Kim, Dr. Lingyun Zhang, & Prof. Ruhet Genç
Moderator: Dr. Potjanee Kamolrat
Room: Salathai
12:00 pm– 01:00 pm
Lunch Break
01:00 pm
Session 1.2A
Room A: Orchid 1
02:30 pm
Session Chair: Dr. Janet Chang
15 min.
Beyond Compliance: Barriers to Digital Technology Adoption amongst Limited Payout Machine Tourism SMMEs in South Africa
– Rosa Naudé-Potgieter, Lisa Welthagen, & Portia Sifolo Registered
15 min.
Leveraging Gastrodiplomacy and Gastronomy Tourism: A Case Study of St. Lucia
– Janet Chang & Nyhymn Terrance Registered
15 min.
Beyond the Marketplace: Food Festivals as Episodic Third Places
– Karun Worrawitwan & Ratsamee Ajchariyapaisankul Registered
15 min.
Turning Big Data Analytics into Sustainable Business Performance: Green Dynamic Capability, Innovation and Competitive Advantage Pathways in Hospitality
– Binh Thi Thanh Truong, Phuong Van Nguyen, Quang Xuan Truong, & Ki-Joon Back Registered
01:00 pm
Session 1.2B
Room B: Cattleya 1
02:30 pm
Session Chair: Dr. Miju Choi
15 min.
Entrepreneurial Intention among Hospitality and Tourism Students in China: The Roles of University Support and Positive Psychological Capital
– Wu Chen, Theresa Char Fei Ho, Siti Asmahlati Bolkini Ahmad, Qingxia Yang, & Muslim Amin Registered
15 min.
Whose Data, Whose Risk? How GenAI Use Context and Data Sensitivity Shape Trust in AI-Assisted Travel Planning
– Youngjoon Choi, Miju Choi, & Dongoh Joo Registered
15 min.
From Automation to Collaboration: A Human-in-the-Loop Framework for AI Adoption to Reduce Food Waste in Hospitality
– Pavel Merinov, Claudia Cozzio, & Massimo Morellato (Presented by Oswin Maurer) Registered
15 min.
The Influence of Green Airline Image on Green Purchase Intention: The Mediating Role of Green Perceived Value Among Thai Passengers
– Suraporn Mulkunee, Tanakorn Sritonchai, Kewalee Krasantikul, & Krittika Kunupakan Registered
01:00 pm
Session 1.2C
Room: Salathai
02:30 pm
Session Chair: Dr. Kund Florian
15 min.
From Movement to Lingering: Affective Atmospheres in Urban Public Spaces
– Rong Yan & Jiaying Lyu Registered
15 min.
Sacred Journeys, Protected Heritage: Religious Tourism and Stewardship-Based Safeguarding of the UNESCO Baroque Churches in Ilocos Region, Philippines
– Zarina O. Hipolito Registered
15 min.
What Does Transformative Tourism Transform? Coherence, Purpose, and Significance as Differentiated Outcomes of Travel
– Kund Florian Registered
15 min.
Paws for Peace: A Neo-Animistic Turn in Religious Travel and Peacebuilding Through Interspecies Ethics and Ecological Advocacy
– Eunice Tan & Aji Divakar Registered
15 min.
A Transformative Event Experience: Insight From Hallmark Event Attendee's Perspective
– Saranya Sriwanna & Supawat Meeprom Registered
02:30 pm– 03:00 pm
Coffee Break
03:00 pm– 04:30 pm
Keynote Panel 2
Sustainable Tourism: From Policy to Practice
Panelists: Prof. Carson Lewis Jenkins, Dr. Fu Jing, & Michael Guting
Moderator: Dr. Ann Suwaree Ashton
Room: Salathai
04:30 pm
Session 1.3A
Room A: Orchid 1
06:00 pm
Session Chair: Dr. Oswin Maurer
15 min.
The Influence on Local Gastronomy of the Michelin Guide Assessment Criteria: A Case study in Phuket Old Town, Thailand
– Nattawat Phongphet, Thirachaya Chaigasem, & Krittika Kunupakan Registered
15 min.
Configurations for Successful Artificial Intelligence Adoption in Hospitality: Evidence From a fsQCA Analysis of Managerial Perceptions
– Oswin Maurer, Claudia Cozzio, Francisco Santos Arteaga, & Ajay Khatter Registered
15 min.
A Study on Misbehavior Imposed by Customers on Service Robots in the Context of Tourism and Hospitality
– Yi Wei & Jing (Bill) Xu Registered
15 min.
Beyond Sightseeing: From Transient Gaze to Participatory Living Heritage Tourism
– Ramesh Khanal Registered
15 min.
Awakening Moral Emotions in Red Tourism: A Mixed-Methods Study of VR Authenticity and Memory at Commander Cave
– Thy Thi Bao Huynh, Han Nu Ngoc Ton, & Vinh Viet Nguyen Registered
04:30 pm
Session 1.3B
Room B: Cattleya 1
06:00 pm
Session Chair: Dr. Kumi Kato
15 min.
AI and the Self: Identity, Trust, and Behavioral Intentions in Regenerative Tourism
– Que-Nhu Duong & Ja-Shen Chen Registered
15 min.
Religious Heritage Values and Sustainable Cultural Tourism: Visitor Experiences of Thiên Hậu Worship at Tuệ Thành Assembly Hall, Ho Chi Minh City, Vietnam
– Đinh Thị Trà Nhi, Dung Thế Bảo, & Lê Ngọc Tường Vy Registered
15 min.
Regenerative Tourism for Destination Wellbeing – A Nature Positive Perspective
– Kumi Kato & Minako Okada Registered
Saturday, November 7, 2026
08:30 am
Session 2.1A
Room A: Orchid 1
10:00 am
Session Chair: Dr. Han Nu Ngoc Ton
15 min.
Defining the Future through Regeneration and Sustainability: The Role of Sustainable Intelligence in Museum Tourism Management, Case Study in Vietnam
– Thy Thi Bao Huynh, Han Nu Ngoc Ton, & Doan Thi Trang Registered
15 min.
Beyond the Moment: Temporal Dynamics of Creative Experience and Behavioural Intention in Creative Tourism
– Yi-Ju Lee Registered
15 min.
From Ambiguity to Action: A Sensemaking Process Model of AI Adoption and Digital Transformation
– Que-Nhu Duong, Tan-Manh Tran, & Ja-Shen Chen Registered
15 min.
Development of a Low-Carbon Gastronomy Tourism Model Using Phak Krachap as a Key Superfood Integrated with AI Predictive Analytics for Yield Forecasting and Seasonal Menu Design in Ban Thale Noi
– Phetcharat Roykaew, Phongsathorn Roykaew, Ratchada Toopthong, & Hathaichanok Chimbanrai Registered
08:30 am
Session 2.1B
Room B: Cattleya 1
10:00 am
Session Chair: Dr. Tuğçe Üner
15 min.
How Older Tourists Co-create Value in Digital Services: Dual Resource Pathways and Age Heterogeneity
– Yao Li, Jiaying Lyu, & Yi Huang Registered
15 min.
When Does Measurement Become Management? A Realist Synthesis of Digital Food Waste Monitoring in Hospitality and Food Service
– Alperen Şahin & Tuğçe Üner Registered
15 min.
Bibliometric Analysis of Package Tour Research on Web of Science and Scopus Databases
– Umut Kadir Oguz, Seza Zerman, Philaiwan Chompupor, Erose Sthapit, & Samet Gokkaya Registered
15 min.
Capturing Romance: Development and Validation of the Perceived Romantic Atmosphere Scale (PRAS) for Tourism Destinations
– Yuan Chen & Muslim Amin Registered
15 min.
Understanding the Tapestry of Attendee Perceptions of the Socio-Economic Impacts of an Annual Recurring Event in South Africa
– Hilary Bama, Kennedy Nji, Janice Hemmonsbey-Lodewyk, Gift Muresherwa, & Elhaam Abrahams Registered
10:00 am– 10:30 am
Coffee Break
10:30 am– 12:00 pm
Keynote Panel 3
AI, Generative Content, and the New Face of Tourism Marketing
Panelists: Prof. Jiaying Lyu, Dr. Marta Flavián, & Dr. Chengzhong Wu
Moderator: Prof. Faizan Ali
Room: Salathai
12:00 pm– 01:00 pm
Lunch Break
01:00 pm
Session 2.2A
Room A: Orchid 1
02:30 pm
Session Chair: Dr. Philaiwan Chompupor
15 min.
Multistakeholder Interactive Governance and Policymaking in Sustainable Tourism Designated Areas: Critical Reflections from Thailand
– Kaewta Muangasame & Eunice Tan Registered
15 min.
"Symbolic Integration" versus "Craft-Based Synthesis": A Comparative Study of How Hybridization Strategies in Intangible Cultural Heritage Products Shape Purchase Intention
– Can Zeng, Tingzhu Zhang, & Xi Li Registered
15 min.
From User Experience to Trust: Generation Z's Evaluation of Airline AI Chatbots for Flight-Issue Resolution
– Raksmey Sann, Anuthida Kaewkoon, Sunattra Wongsuriya, & Rungrod Trigitgoson Registered
15 min.
Productivity Dynamics in Omani Hotels: Evidence from the Malmquist Productivity Index and Implications for Sustainable Tourism
– Sultan Al Harrasi & Amar Oukil Registered
15 min.
Artificial Intelligence and Gastronomy Tourism: Personalising Culinary Experiences Through Generative AI
– Philaiwan Chompupor, Supap Nonthasan, Thorung Pranin, Jidapar Pakkhemayang, Umut Kadir Oğuz, & Seza Zerman Registered
01:00 pm
Session 2.2B
Room B: Cattleya 1
02:30 pm
Session Chair: Dr. Nipon Chuamuangphan
15 min.
A Pair of New Legs: Understanding Exoskeleton-Assisted Tourist Experiences through Mountain Tourism
– Chengkai Yang, Lianping Ren, & Yanlin Song Registered
15 min.
Psychological Restoration in Destination Wellness Retreats: The Mediating Role of Perceived Wellness Benefits
– Zhang Yan, Huawen Shen, & Liu Wen Xuan Registered
15 min.
Structural Equation Model of Relationships between Wellness on a Plate, Memorable Experiences, and Perceived Value among Millennial Tourists in Phuket, Thailand
– Suwadee Bunmajarinon & Benjamaporn Chumnanchar Registered
15 min.
Cultural Capital and the Enhancement of Creative Community-Based Tourism in Chiang Mai Province, Thailand
– Nipon Chuamuangphan, Winitra Leelapattana, Suthira Sitthikun, Watcharanan Thongma, Danaikrit Inthurit, & Krittiya Tongkoom Registered
02:30 pm– 03:00 pm
Coffee Break
03:00 pm– 04:30 pm
Keynote Panel 4
Publishing Impactful Hospitality and Tourism Research
Panelists: Prof. Muslim Amin, Prof. Faizan Ali, & Prof. Hanqin Qiu
Moderator: Dr. Seza Zerman
Room: Salathai
04:30 pm– 05:00 pm
Closing Ceremony
Sunday, November 8, 2026
Post-Conference DayVenue: Educational / Cultural Tour
All day
Bangkok Cultural Tour
Monday, November 9, 2026
Online ConferenceVenue: Online via Zoom
KEYNOTE SPEAKEROnline Keynote Session
“Same–Same but Different”: Buddhist Heritage and Buddhist Tourism in Asia
Speaker: Dr. Kiran Shinde
Format: Online
10:00 am
Session Chair: Dr. Sergio Peñaranda García
Password: ICCTH2026
15 min.
Pushed but Ready? State Digitalisation and Data Analytics Adoption in Hanoi's Hospitality SMEs
– Quoc Hung Le Registered
15 min.
Age-Friendly Digital Innovation without Cultural Displacement: Integrating the Silver Economy into the ROOTS-AI Framework for Regenerative Cultural Tourism in Santander, Colombia
– Carlos Manuel Díaz Soto & Sergio Peñaranda García Registered
15 min.
Digital Cultural Storytelling and Revisit Intention: The Mediating Role of Cultural Authenticity and Memorable Tourism Experience in Lake Toba
– Sri Annisa, Elisabet Siahaan, Prihatin Lumbanraja, & Yeni Absah Registered
15 min.
From Palate to Psyche: How Do Culinary Healing Experiences Enhance Tourists' Psychological Well-Being?
– Yelin Fang, Yujie Yang, Limin Wu, & Fang Wang Registered
15 min.
From Robot Task Handoffs to Human Hospitality: A Systematic Integrative Review of Frontline Work Redesign and Guest Encounters
– Brandy C. Whitford Registered
15 min.
Digital Transformation Capability and Sustainable Hotel Performance: The Sequential Roles of Circular Economy, Green Knowledge Integration, and Eco-Innovation and the Boundary Role of Data-Driven Culture
– Syed Haider Ali Shah, Yagiz Efe Bulbul, & Abdurrahim Hocagil Registered
10:00 am
Session Chair: Dr. Jullimursyida
Password: ICCTH2026
15 min.
News Media Coverage of Cultural City Branding in Danang, Vietnam: A Content Analysis Approach
– Tran Thi Tuyet & Thi Thanh Huyen Nguyen Registered
15 min.
Reactivating Travel Memories through Post-Trip Short-Video Practices: Qualitative Development and Exploratory Validation of the PTSVRE Scale
– Shuo Liang & Jing (Bill) Xu Registered
15 min.
Does Gender Matter for Entrepreneurial Intention? Evidence from Indonesian University Hospitality and Tourism Students
– Jullimursyida, Muslim Amin, Wu Chen, & Siti Asmahlati Bolkini Ahmad Registered
15 min.
Ethnobiological Knowledge and Biodiversity for Biocultural Tourism Development in Jipijapa, Ecuador
– Sonia Rosete Blandariz, Romina Stephania Sáenz Véliz, & Alfredo Jiménez González Registered
15 min.
Virtual-Real Translation: AIGC-Empowered Instruction in Traditional Culture—A Case Study of Yaozhou Kiln Baby-Play Patterns
– Junling Liu, Xiaojuan Li, & Song Qin Registered
15 min.
A Spatial Typology Framework for Soundscape Sustainability in Residential Historic Districts: A Case Study of Nanhuamen
– Ziqing Tang & Xiaoying Yan Registered
01:00 pm
Session Chair: Dr. Tugce Uner
Password: ICCTH2026
15 min.
Tourism in Azerbaijan and Its Development Prospects
– Nigar Baghirova Registered
15 min.
News Media Coverage of Sustainable Tourism Policy: A Systematic Review and Thematic Analysis
– Tran Thi Tuyet & Nguyen Thi Thanh Huyen Registered
15 min.
From Heritage Understanding to Tourism Perceptions: A Typology-Based Study of Dadar Parsi Colony
– Anita Chandrasekhar & Suraj Pandit Registered
15 min.
Cultural Soft Inheritance: A Study on the Influencing Factors of Sharing Mechanisms Among Senior Travelers
– Yining Zhao & Esther IokTeng Kou Registered
15 min.
Examining the Influence of Digital Media and Nostalgia on Fan Love and Attendance Intention in Korean Artists’ Fan Meetings in Thailand
– Piyada Phontue & Supawat Meeprom Registered
15 min.
Cultural Representation in Select Tribal Themed Restaurants on Social Media- A Study on Odisha, India
– Shreeya Nayak & Debashis Pattanaik Registered
15 min.
Community Museums as Catalysts for Urban MICE Tourism: Evidence from Sanfang Qixiang, China
– Xintong Yan, Huawen Shen, Ho-Kai Chan, Yincheng Lin, & Fenge Mo Registered
01:00 pm
Session Chair: Dr. Cihan Cobanoglu
Password: ICCTH2026
15 min.
Evaluating Multimodal AI for Cultural Heritage Interpretation: Implications for Heritage Tourism
– Jia Xing, Wei Ren, Du Lei, Lin Zhao, Linfeng Chen, Zike Yu, Yiyang Zhang, & Luxuan Wang Registered
15 min.
The Mechanism of Collective Effervescence’s Influence on Intentional Behavior Among Spectators of Grassroots Sport Events
– Hongbo Cheng, Shengyuan Li, & Junjiao Zhang Registered
15 min.
From Hosts to Travellers: Is Doxey’s Irridex Still Relevant? Re-examining Residents’ Attitudes toward Tourism Development in Malacca, Malaysia
– Yinglock Chan Registered
15 min.
Investigating the Determinants of Tourists’ Digital Response in the Kingdom of Saudi Arabia: e-WOM and Customer Loyalty in Digital Tourism Marketing
– Mohammed Ismail Alameer, Sharizal Hashim, Sarah A Alameer, & Muslim Amin Registered
15 min.
From In-Game Historical Understanding to Heritage Visit Intention: The Formation, Congruence, and Consequences of Dual-Context Perceived Historical Depth
– Zhiheng Shi & Huawen Shen Registered
15 min.
Evaluating Spatio-Behavioral Performance of Urban Tourism Services: The Role of Accessibility–Use Alignment in Data-Driven Planning
– Asif Khan, Jiaying Lyu, Canghong Jin, & Xiaoliang Wang Registered
04:00 pm
Session Chair: Dr. Jing Yang
Password: ICCTH2026
15 min.
Trusting Regeneration? Exploring Trust Practices in Regenerative Hospitality Management
– Anne Lassen Zakaria & Heidrun Knorr Registered
15 min.
Interactivity, Vividness and the Experience Route to Revisit Intention in AR-Enhanced Heritage Tourism
– Dhouha Jaziri, Aymen Ben Hassine, & Jusuf Zekiri Registered
15 min.
Beyond Sightseeing: The Role of English as a Lingua Franca and Artificial Intelligence in Enhancing Cultural Tourism Experiences
– Sougand Akbarian Registered
15 min.
Examination of Differences in Inpatient Satisfaction With Nursing Services According to Demographic Characteristics: A Study in a Tertiary Hospital
– Haci Mustafa Paksoy & Belgin Yiğit Registered
15 min.
Embedding Financial Sustainability in the National Museum
– Noel Biseko Lwoga & Mawazo Ramadhani Jamvi Registered
15 min.
Whose Story Is It? AI-Mediated Cultural Brokerage, Community Co-Creation, and Heritage-Supportive Tourist Behaviour
– Jing Yang & Asif Khan Registered
15 min.
Service Innovation and Customer Satisfaction in Smart Hotels in China
– Zhengrui Li, Xintong Yan, Yincheng Lin, & Ho-Kai Chan Registered
04:00 pm
Session Chair: Dr. Maisarah Abdul Hamid
Password: ICCTH2026
15 min.
Enhancing Interactive Learning and Engagement in Malaysian Cultural Heritage through Augmented Reality and AI Chatbot: A Case Study of the ARTAR Application
– Maisarah Abdul Hamid, Zatul Iffah Mohd Fuza, Norazlina Rahmat, Norhaya Hanum Mohamad, Noor Hafiza Ismail, & Noor Khairunnisah Khamis Registered
15 min.
Tuwei or Fashionable Style? The Impact of Promotional Styles in Tourism Short Videos on Travel Intentions
– Meiyu Wang & Shiming Zhang Registered
15 min.
Capability Co-Creation in Accessible Tourism: Empowering Visually Impaired Travellers through Service-Learning Partnerships
– Ah Heung Chan, Tai Ming Wut, Deborah Tse, Fanny Katherine Manner Baldeon, & Man Leung Chan Registered
15 min.
Exploring Chinese Tourists' Attitudes Toward Environmentally Responsible Travel in Phuket, Thailand
– Zheming Zhang and Kullada Phetvaroon Registered
15 min.
From Assistance to Attenuation: How Generative AI Dependency Undermines Tourist Subjectivity
– Guanghui Qiao, Yi Hu, & Jialin Gu Registered
15 min.
From Cycling Infrastructure to Everyday Cultural Space: A Comparative Study of Beijing and Shenzhen, China
– Jinglei Yi & Lingyun Zhang Registered
15 min.
From Psychological Deficiencies to Revisit Intention: A Cognition–Affect–Conation Model of Temple Tourism
– Ruiying Li, Huawen Shen, & Yujie Zhang Registered
07:00 pm
Session Chair: Dr. Anne Lassen Zakaria
Password: ICCTH2026
15 min.
Critical AI Literacy, Learner Agency, and Student Wellbeing: A Pre–Post Study of a Scaffolded AI Intervention among South Asian Tourism Students in Transnational Higher Education in Denmark
– Nuno F. Ribeiro, Anne Lassen Zakaria, Adeel Ghani, Sonia Caroline Baptista, & Laureen Rashof Registered
15 min.
Digital Maturity and Network Governance in UNESCO World Heritage Sites: Preliminary Evidence from the Portuguese World Heritage Network
– Tiago Serafino Santos Registered
15 min.
Cultural Tourism: Food Tourism and Food Tourists, Definitions and Classifications
– Thi Thuy Linh Phan Registered
15 min.
Bridging Wellness and Medical Tourism: A Practical Framework for Safe and Culturally Grounded Destination Experiences
– Bagaskoro Rasyid Wicaksono, Mardhah Sastri Utami, & Rizki Laeli Rahmadhani Registered
15 min.
The Application and Implication of Artificial Intelligence in Human Resource Management’s Recruitment Effectiveness and Ethical Decision-Making: The Case of the UK
– Ernest Balutie Wavei & Edwin Agwu Registered
15 min.
The Role of Storytelling in Promoting Mekong Delta's Tourism to Thai Tourists: Narrative vs Non-Narrative Content
– Hoang Doan Trang Nguyen, Huyen Phuong Do, & Gia Phuc Phung Registered
07:00 pm
Session Chair: Dr. Asif Khan
Password: ICCTH2026
15 min.
Quantifying Global Tourism Attractiveness: A Dual Econometric and Ensemble Learning Framework
– Nando Verelst, Pablo A. Henríquez, & Ramiro Saltos Registered
15 min.
Public Services under Tourism Pressure: User-Specific Psychological Translation and Situated Service Realization
– Wenjing Cui, Huawen Shen, Haibo Lin, Yuting Chen, & Xinying Wu Registered
15 min.
Decoding Tourist Satisfaction in Greek Islands through Comparative TripAdvisor Review Text Analytics
– Georgios Vasileiadis Registered
15 min.
Managing Cultural Heritage Inheritors through an HRM Lens: A Comparative Study of Jingdezhen Porcelain and Ubud Silver Crafts Based on AMO Theory
– Fang Jie, I Made Sendra, Vivi, I Gusti Ayu Ari Agustini, & Cui Yingqiong Registered
15 min.
The Museum Economy and Tourism Consumption: Scale, Pathways, and Composition in Cultural Tourism
– Jiaying Lyu, Asif Khan, Huan Huang, & Sughra Bibi Registered
15 min.
A Study on Spectators' Post-Event Tourism Intentions in the Host Region of a China Basketball League
– Jikun Xu, Xintong Yan, Ho-Kai Chan, & Yangyun Wei Registered